Hi, I’m Emilee.
I’m a writer and story strategist who helps people say what they actually mean — clearly, honestly, and without turning their ideas into performance or noise.
Most people don’t struggle because they lack ideas. They struggle because their thinking gets buried under jargon, pressure, and the urge to sound impressive.
My work focuses on stripping that away — translating complexity into language that people can actually use, trust, and act on.
Whether I’m writing thought leadership, business content, or persuasive messaging, my goal is the same: make the work feel lighter without making it shallow.
I write for people who care about clarity, ethics, and work that actually holds up outside the pitch.
Writer & Story Strategist for Humans, Not Algorithms
People come to me when they need language to do real work — explain something complex, persuade without pressure, or make sense of systems that feel heavy or unclear.
My writing helps readers feel oriented instead of overwhelmed.
I write across formats, industries, and tones — from reflective personal essays to clear, strategic business writing — without losing the human thread that makes words actually work.
My strength isn’t just versatility. It’s knowing how to adjust voice, structure, and emotional register depending on the audience, the medium, and the moment — while keeping clarity, ethics, and trust at the center of the work.
I’m especially good at writing that:
- Explains complex ideas without talking down to people
- Feels thoughtful without being stiff
- Persuades without pressure or manipulation
If you need writing that respects readers and gets results, you’re in the right place.
My work spans long-form essays, brand and website copy, educational resources, mental health–informed writing, and creative projects — often blending more than one of these at once.
I’m available for writing and strategy projects rooted in clarity, ethics, and real communication.
What I Write
I work across multiple writing styles and use cases, often blending more than one in a single project. Each category below includes what the writing is best suited for and what it does particularly well.
Clients come to me when they need language that does real work: explaining complexity, persuading without pressure, and making systems feel understandable instead of overwhelming.
Thought Leadership & Personal Essays
Insight-driven writing that blends lived experience, analysis, and narrative — without oversharing or empty inspiration.
Best for:
Substack • Medium • Blogs • Opinion pieces • Founder narratives
This style is strong when you need to:
- Build trust through clarity and honesty
- Explore complex or sensitive topics with care
- Keep readers engaged without gimmicks
👉 Selected examples:
–Stop Sending People to Workshops When the Workflow Is Broken
–Identifying Friction: Where Teams Lose Time Without Noticing
–What High-Functioning Teams Have That Others Don’t
Business & Brand Writing
Strategic, voice-aligned writing that explains what you do — and why it matters — without corporate jargon or filler.
Best for:
Website copy • About pages • Case studies • Brand storytelling
This style is strong when you need to:
- Make your value clear without overselling
- Sound confident, not cold
- Align messaging across platforms
👉 Selected examples:
–Why “We’ll Figure It Out Later” Is a Terrible Business Strategy
–When Expertise Comes From Lived Experience (Not a Title)
–A Plain-Language Guide to Strategy (Without the Buzzwords)
Educational & Explainer Writing
Plain-language explanations for systems, ideas, or processes that are often made harder than they need to be.
Best for:
Guides • Resource hubs • Onboarding content • Educational blogs
This style is strong when you need to:
- Break down complexity without oversimplifying
- Respect the reader’s intelligence
- Reduce confusion and friction
👉 Selected examples:
–Smart Doesn’t Have to Sound Like a Lecture
–How to Turn Expertise Into Client-Ready Content
–What “Data-Driven Decisions” Actually Mean in Real Life
Mental Health & Lived-Experience Writing
Trauma-aware, non-clinical writing grounded in lived experience, ethics, and respect — not platitudes or pop psychology.
Best for:
Wellness brands • Advocacy organizations • Nonprofits • Community platforms
This style is strong when you need to:
- Use careful, non-shaming language
- Address sensitive topics thoughtfully
- Center consent, nuance, and real human impact
👉 Selected examples:
–When a Shower Feels Like Climbing Out of a Well
–What It Felt Like to Be Undiagnosed for a Very Long Time
–Parenting My Inner Child While Raising Actual Children
Persuasive & Conversion Writing (Ethical)
Writing designed to guide action through trust and clarity — not urgency tricks or manipulation.
Best for:
Landing pages • Emails • CTAs • Product or service pages
This style is strong when you need to:
- Encourage action without pressure
- Connect emotion to clear decision-making
- Build long-term trust, not one-off clicks
👉 Selected examples:
–What I Learned About Leadership by Burning Out First
–Why Clear Messaging Outperforms Clever Campaigns
–Selling Like a Human, Not a Funnel: Persuasion That Respects the Reader
Creative & Lyrical Writing
Intentional creative writing that uses metaphor, rhythm, and mood with restraint and purpose.
Best for:
Editorials • Special projects • Culture writing • Creative collaborations
This style is strong when you need to:
- Evoke feeling without obscuring meaning
- Use language precisely
- Leave space for the reader
👉 Selected examples:
–The Space Between Effort and Outcome
–Looking Busy Is Not the Same as Being Effective
How I Work
I work collaboratively, ask thoughtful questions, and prioritize clarity over performance. My process is grounded, communicative, and designed to respect both the work and the people reading it.
Interested in writing that prioritizes clarity, nuance, and real connection? Let’s talk.
