MamaWritesSpells

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  • A close-up, grounded shot of a handwritten note on a wooden desk. The note, written in elegant cursive, poses the questions: “What is this? Who is it for? What should I do next?” The scene is bathed in soft, natural light, emphasizing the texture of the paper and the ink, conveying a sense of thoughtful contemplation and human uncertainty.
    January 2, 2026

    Why Clear Messaging Outperforms Clever Campaigns

  • Two colleagues of different races walking casually outdoors after a meeting, engaged in conversation about strategy rather than a formal presentation, with no visible laptops or conference room elements.
    January 2, 2026

    A Plain-Language Guide to Strategy (Without the Buzzwords)

  • A diverse team of people collaborating seamlessly around a work table, some seated and others standing. The atmosphere is warm and comforting, capturing a candid, unposed moment of natural motion and harmonious alignment. The scene is depicted in a casual, observational style, emphasizing genuine interaction over staged drama.
    January 2, 2026

    What High-Functioning Teams Have That Others Don’t

  • Two Indian women are seated side by side, attentively looking at the same document or screen. The scene is captured in a candid, collaborative atmosphere with no visible hierarchy, suggesting a shared focus and teamwork.
    January 2, 2026

    When Expertise Comes From Lived Experience (Not a Title)

  • A slightly chaotic, realistic, and unstaged depiction of a crowded desk, featuring an abundance of overlapping sticky notes in various colors, an open laptop screen displaying a multitude of browser tabs, and a wall calendar densely filled with back-to-back meeting entries.
    January 2, 2026

    Identifying Friction: Where Teams Lose Time Without Noticing

  • A blurred view through a fogged window, symbolizing waiting and uncertainty.
    January 2, 2026

    The Space Between Effort and Outcome

  • A cluttered whiteboard, filled with a chaotic yet organized jumble of text. Scribbled lines cross out complex jargon, while adjacent to them, simpler, rewritten phrases attempt to clarify the ideas. Numerous arrows connect different sections, illustrating a flow of thought, and hand-drawn diagrams, rough sketches of concepts, populate the remaining space. The overall impression is one of active brainstorming and problem-solving, showcasing the organic, unpolished process of developing an idea rather than a pristine final outcome.
    January 2, 2026

    Smart Doesn’t Have to Sound Like a Lecture

  • A cracked ceramic mug repaired with visible gold seams (kintsugi-inspired), sitting on a cluttered desk with notebooks, sticky notes, and crossed-out to-do lists. Morning light coming through a window, warm but restrained.
    January 2, 2026

    What I Learned About Leadership by Burning Out First

  • A candid, slightly chaotic, realistic modern office scene bathed in soft natural light, featuring overlapping colorful sticky notes, half-erased whiteboard diagrams with intricate scribbles, and open laptops displaying conflicting documents, captured in a medium shot.
    January 1, 2026

    Stop Sending People to Workshops When the Workflow Is Broken

  • A natural, documentary-style photo of a conference table after a meeting: open notebooks, a printed agenda with handwritten notes, a few coffee cups, soft daylight from a nearby window, slightly imperfect and lived-in rather than staged
    January 1, 2026

    Why “We’ll Figure It Out Later” Is a Terrible Business Strategy

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MamaWritesSpells

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Emilee Avink © 2026

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